Mark Arcenal is the creative director and CEO at Illest Brand and Fatlace, LLC. His multi-disciplinary expertise and professional relationships have helped his companies flourish since taking them on full time in 2009. Formerly a Global Digital Lead at Nike, his team was responsible for the creation of the now-famous Nike Sportswear imprint. Headquartered in Northern California, Illest Brand has locations in Hawaii, Taiwan, Hong Kong, and Japan, and has expanded its retail footprint into the Philippines and soon Korea. Mark also helms the online marketplace Collect Everything, where he is able to share rare and unique products from his own as well as his friends’ personal collections. Mark applies his extensive marketing expertise across advertising, brand development, digital marketing, and retail.
Episode 3 highlights Mark Arcenal – Creative Director and CEO at Illest Brand and Fatlace. As a man who has taken every great opportunity that has come his way and turned them into segues to create his own opportunities, he has successfully started viable businesses from the many things he loves.